"Where Southern Flair
Meets Savoir Faire"©

South `n France Inc, Gourmet Chocolate Bon Bons South 'n France is located at:
822 Orange Street
Wilmington, NC 28401
910.762.6882 Phone
910.762.4260 Fax
Contact South 'n France

Les Affaires-All things Entrepreneurial

We’ve Come A Long Way, Baby!

I'm trying to de-clutter the office. While going through old papers, I came across one of our "vintage" flavor cards. In the very early days of the business, I used to hand-write our flavor cards with magic markers on 3x5" unlined index cards! When we started getting so many orders that my hand cramped and I no longer had the time to "play with magic markers", we invested in printing our first flavor legend. It looked like this: the colors on the card were only an approximate match to the true foil colors (for example, our Peanut Buttah bon bon is actually wrapped in a light blue foil). Although it was better than nothing, it sometimes confused our early customers. We also didn't like that the flavor legend was twice the size of our 8-piece Bon Bon Sampler! As business improved, we invested in a more sophisticated flavor legend which has now gone through several evolutions, including the recent addition of our newest flavor, Café au Lait. I have a new and improved flavor card design idea in mind. But, I've always had "champagne taste on a beer-bottle budget" and for the moment, my wonderful idea is too cost-prohibitive. Until we're able to upgrade our flavor legends once more, I'll just have to take comfort in the fact that in the past two-and-a-half years, we've already come a long way.


("Vintage" South 'n France flavor legend / Our current flavor legend)

Bon Bon flavor legends


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Humming a Happier Tune

HummingbirdThere’s a hummingbird living in our garden. Pascal first discovered him a few weeks ago. Since then, I've seen him daily, right outside my office door, fluttering around all of the potted flowering plants that surround our palm tree. The bird's wings move so fast, the movement always catches my eye. It's fascinating to watch this tiny little creature hover in mid-air, wings flapping frantically, long beak drawing out the nectar nestled deep within the flowers.

Yesterday it occurred to me that perhaps our resident hummingbird is here for a reason. So, I quickly went to google.com and typed in "symbolism of hummingbirds".  A link popped up, telling me that the hummingbird is indeed a messenger of "hope and jubilation". It is the only creature that can stop dead while traveling at full speed. It can hover, and it can also fly forward, backward, up or down. It lives on nectar and searches for the sweetness of life, having to use its long tongue to work its way through tough, bitter outer layers of plants in order to find the sweet nectar hidden underneath.

Another new-age link revealed that hummingbirds are signs of energy, vitality, joy, renewal, sincerity, healing, persistence, infinity, agility, playfulness, loyalty and affection. Sounds good to me. Apparently, hummingbirds flutter their wings in the pattern of an infinity symbol. And they seem to be tireless, despite that constant fast-paced wing-flapping motion. These birds have been known to travel as far as 2000 miles to reach their destination, a quality that reminds us to be tenacious in the pursuit of our dreams. Best of all, by seeking the sweetest nectar they remind us to seek out the good and beauty in life each day.

The hummingbird may have to work hard to find that sweet nectar, but it didn't take me long to find a smorgasbord of food for thought. Lately, I've felt like I've been hovering a lot - frantically moving my wings, but getting nowhere fast. Unlike the hummingbird, I feel exhausted, questioning whether I should continue to be persistent and tenacious in the pursuit of our dreams.  The hummingbird renewed a little bit of my hope though, in its reminder that sometimes you have to penetrate a tough and bitter surface to find the sweetest nectar.  And so, I'm inspired to keep on flapping my wings...

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Why We Love Our Customers: Reason # 149

There are so many reasons why we love our customers. We've mentioned several of them on the blog before. Here's another:
Thank you notes!


#149:  You send us great mail! 
There are very few things that make us happier than finding a hand-written note in our mailbox from one of our customers. We've received postcards from places like France and Japan; thank you notes for a marvelous time at one of our events; notes of encouragement; and clippings with congratulations when we've been spotted in the press. We keep them and cherish them all. We can't tell you how much they motivate us to keep on keepin' on. The pink poodles card made us laugh. It says: "French Poodles for the Frenchman", and the Marie-Antoinette inspired photo is part of an exquisite handmade thank you card complete with a velum cover and gold-ribbon bow. The inside inscription says: "Let them eat South 'n France Bon Bons". We may bring sweetness to your lives in the form of gourmet chocolate bon bons, but you also bring a most-appreciated sweetness to ours.

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Bon Bon Number 7

It's here - the moment you've been waiting for, and I bet you're feeling lucky! One taste of our new Café au Lait Bon Bon, and trust me, you'll be thanking your lucky stars for our seventh bon bon flavor! We at South 'n France are very proud to introduce our creamy coffee bon bon with just a hint of French vanilla. The secret ingredient is a pure coffee extract made by an independent specialist in Winston-Salem, NC. He makes small batches of this amazing, all-natural coffee flavoring, which we then use to create our small batches of delicious handmade, hand-dipped Café au Lait Bon Bons. We already have a handful of customers who have left their old favorite flavors behind, claiming complete devotion to Café au Lait as the ultimate gourmet sensation. But don't take my word for it...taste for yourself. Order online or come to our special Sale of the Century on August 8th.

Coffee infused gourmet chocolate bon bons

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Season’s Greetings!

This past weekend I sent out our annual holiday cards. It's a new tradition for me and Pascal, celebrating Christmas in July. In years past, prior to owning our bon bon business, I sent out a holiday photo and an annual letter every December. Each year, the cards and the letters seem to grow more elaborate than the year prior. One year, we took photos ice-skating in Central Park. Actually, I ice skated; Pascal refused to let go of the supporting boards around the rink! (There's a funny photo from that day on our site in The Story of South 'n France.)

The next year, I convinced Pascal to dress as Santa for a second holiday photo shoot in the park. I had to yell at him for smoking in his Santa suit whilst in front of the children! Of course, they were New York City kids, so it probably didn't even faze them.

My Life in France book coverNow that we're in the business of selling handmade chocolate confections, we're so busy during the holiday season we hardly have time for sleeping and eating. Holiday cards are out of the question! Of course, we still like to receive Christmas cards (they are one of our lifelines to sanity during the hectic holiday season), and we do want to keep in touch with friends and family. So, after two years of negligence, we decided to take a page out of Julia Child's book. Literally. In her autobiography, My Life in France (which, incidentally is one of my all-time favorite books), Julia explains how she and her husband, Paul, sent out Valentine's Day cards every year as an alternative to holiday cards: “Valentine cards had become a tradition of ours, born of the fact that we could never get ourselves organized in time to send out Christmas cards. With our ever-enlarging network of family, friends, and Foreign Service colleagues, we found that Paul's hand-designed valentine cards...were a nice way to keep in touch." One year they posed in a bathtub, wearing nothing but artfully arranged bubbles!

But, for South 'n France, Valentine's Day cards in the middle of peak chocolate-selling season are also out of the question! When does our season slow down a bit? Not until July. From now on, we'll be cranking up the holiday tunes, pulling out the holiday cards, and telling our loved ones "Merry Christmas" about six months in advance (or, too late, depending on your point of view). So from our house to yours, Happy Holidays!

South 'n France Santa

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Christmas in July

Unique holiday gift ideasChristmas is only 148 days away, and at South 'n France, that means that we are in heavy preparation for the holiday season. The expression "Christmas in July" is used to refer to a windfall, an unexpected find, or a wonderful surprise. And for us, finding Christmas packaging that we like and that we think you'll like too, feels just like Christmas in July. Last week, we completed a photo shoot for images that will grace our holiday catalog, and we couldn't resist sharing some of our special finds with you. Forget those "No Peeking" and "Do Not Open Until December 25th" rules; we believe in spreading holiday cheer anytime of year! Won't our hand-dipped chocolate bon bons look great wrapped up in these cute packages?


Unique chocolate holiday gifts

Specialty holiday gifts


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A Penny for Your Marketing Thoughts

Every six weeks or so, I make an appearance on Reggie Shropshire's local radio program, The Business Coach, to talk about marketing and PR ideas. My next appearance is three weeks away. I haven't finalized all of my material, yet, but you'd better believe that this story will make it into the show:

Chevy's London billboard marketing scheme


Chevrolet created a 20-foot billboard made entirely from 20,000 one-pence to advertise the starting price of a new Aveo to the London marketplace. The unique billboard, sporting more than 20,000 pennies, was created to advertise the 769,500-pence starting price of the new Aveo. It only took 30 minutes for hundreds of opportunistic bypassers to strip it clean. But, presumably, just like the new car it advertises, the billboard is getting great mileage. To hear more on brilliant marketing schemes like this one, tune in for my next appearance on WAAV talk radio at 10 am on Wednesday, August 13th. Meanwhile, you can visit our press page to hear one of the previous shows.
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It’s a Sign!

Our South 'n France logo mimics the form of a Parisian streetsign. Just like the Eiffel Tower, the azure blue plaques with white writing are a symbol of France and its capitol city. These iconic signs, which have remained the same since 1847, are unlike any other in the world and are amongst the oldest street signs still in usage.

French Street signIn France, the first and the last house (or building) on each street bears one of these signs on the corner wall.  If you visit South 'n France, you'll find one on our building. After all, we are the last house on the 800 block of Orange Street. The sign was made in France by Codifa Diffusion, a company that specializes in making street signs. Yesterday, I wrote about how children are named in France (blog link). There is also a well-defined system for naming streets in Paris. The biggest roads have "majestic names that are worthy of public recognition." Thus, major streets are often named for French national heroes (Victor Hugo, Charlemagne, Charles de Gaulle, Jeanne d'Arc, etc).

Smaller neighborhood streets usually follow a theme. The street names around the train station of Saint Lazare are named for European cities. Near the Pasteur Institute, the streets are named for famous scientists. For streets near churches, the names of saints and famous religious figures are given preference. Schools have bordering streets named after intellectuals. Streets with hospitals are named for famous doctors. My favorite of the street naming rules (established in the late 1800s) is that the names of French streets must meet the practical requirements of simplicity. They should be easy to spell, pronounce, describe and remember.

This doesn't mean, though, that all streets are named after dead philosophers and generals. Wander the streets of Paris, and you're sure to find some charming, imaginative street names that are indeed easy to describe and remember.  Here are a few of my favorites:

Rue des Trois Freres  (Street of the Three Brothers)
Rue du Chat Qui Peche (Street of the Cat Who Fishes)
Impasse des Deux Anges (Two-Angel Alley)
Rue des Bons Enfants  (Street of the Good Children)
Rue des Bons Vivants (Street of the People Who Enjoy the Luxuries in Life)
Rue Princesse  (Street of the Princess)
Rue des Cinq Diamants  (Street of the Five Diamonds)
Rue des Mauvais Garcons  (Street of the Bad Boys)
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Here’s a Great Idea...

Bright ideas!I'm an idea person. And I love to brainstorm. As Linus Pauling said, "The best way to have a good idea is to have lots of ideas." I try to keep myself surrounded by inspiration to keep those creative juices flowing. One source of inspiration comes directly to my inbox each day. The website is Idea-a-Day, Where Ideas Are Free. Subscribe to the free email, and each day, you’ll receive one interesting idea. You can submit your own thoughts for publication too. I love this concept because it promotes a philosophy of abundance (there is no shortage of great ideas!) and proves that it's not just about having an idea, it's what you do with that idea that counts. I love the Ashley Brilliant quote: "Good ideas are common - what's uncommon are people who'll work hard enough to bring them about". I wonder how many of these thousands of ideas have actually been pursued...

Here are a few of my favorites:

Idea 2842
Decrease paper waste and environmental impact by reducing the number of shop receipts printed on paper. Henceforth, receipts should be optional and/or offered electronically. Customers wanting an electronic record of purchases would receive an email. This would be sent automatically to their email address when their store or debit card is swiped.
-Zac Martin

Idea 2834
Invent a cold water bottle - the opposite of a hot water bottle - that would help keep the user cool during oppressively hot nights.
-Muriel Clonk


Idea 57
Launch a language school that also functions as a dating agency. Called the International Language of Love perhaps, the school would pair couples that share interests and a mutual attraction but also wish to learn each others' language.
-Sergei Ivanov

If you prefer your inspiration in physical form, you can buy The Big Idea Book, a collection of great ideas from the site. Speaking of The Big Idea, does anyone know Donny Deutsch? I'd like to see South 'n France Bon Bons appear on his show. 


The Big Idea Book



 

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Hair Today, Song Tomorrow...

This weekend, I did a singing telegram for a 21-year-old surfer's birthday party. It reminded me that I promised to tell you the number one place where I get sent to do singing telegrams. Are you ready?


The Bon Bon Queen finds herself singing specialty telegrams in hair salons more often than not!

Hair Salons!

That's right. I'm often summoned to beauty parlors where I serenade patrons and stylists alike. One time, I surprised a woman getting highlights on her birthday. I sang to her while her head was wrapped in foil strips and her family videoed the entire event - now there's a birthday to remember! I've delievered singing telegrams to thrilled and amazed recipients at The Best Little Hair House, North Chase Spa-lon, Salon Beyond Basics, and Haircolorxperts, just to name a few.

Steel Magnolias movieI love singing at salons because the atmosphere is always colorful, creative, and fun. You just know that someone who names his hair salon "The Best Little Hair House" doesn't take himself too seriously. Read even more light-hearted salon names from a blogger in Virginia. Just like in the film Steel Magnolias, many Southern ladies and their hairdressers prioritize "good hair" right up there with God, country and family. I suppose that's why I get sent to salons so often; hair appointments are so sacred that my singing telegram recipients are sure to be there! And, rest assured that no matter how much havoc I may create when I arrive to sing, my performance never interferes with the stylists' "ability to do good hair". Here are few more great lines from Miss Truvy's beauty salon:

Dolly Parton"In a good shoe, I wear a size six, but a seven feels so good, I buy a size eight."

"Time marches on and sooner or later you realize it is marchin' across your face."

"Louie brought his new girlfriend over, and the nicest thing I can say about her is all her tattoos are spelled correctly."

"I don't like her. I don't trust anyone who does their own hair. I don't think it's natural."





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